TikTok Shop officially launches in the US
After months of testing, TikTok has finally launched its e-commerce product, TikTok Shop, in the U.S. — where it has more than 150 million…
2023 Holiday Shopping Season Insights and Trends
The 2023 holiday shopping season has arrived for retailers and brands and is well underway. Marketing strategies, inventory levels, and resources are in place,…
Boom or Bust? How Brands Can Automate in an Endless Channel Environment
Today’s brands are enjoying a once-in-a-century gold rush predominantly sparked by rapid digital growth and a discernible willingness on the part of consumers to…
TikTok’s Live Shopping Pilot Attempts to Make Sellers’ Lives Easier
TikTok has a new partner that can help the social media giant push product to consumers as part of its recently launched shopping pilot.…
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