About
In 1984, two entrepreneurial brothers from South America, Fernando and Santiago Aguerre, founded REEF out of their love for the beach and surfing. They were set on creating high-quality, super-comfortable products that fit the lifestyle they loved. The Aguerre brothers walked everywhere, so they created sandals that could take them to the beach, into town, and wherever they wanted to go – in comfort.
The Aguerre brothers redefined, redesigned, and reengineered every component of the sandals. That attention to detail and an uncompromising standard of quality made Reef the most comfortable sandals anybody had ever worn. The innovations that started in 1984 have evolved into the Reef sandals we love today: a symbol of a free, comfortable, and happy lifestyle.
Challenge
Reef focused on expanding partnerships with key retail partners to evolve and grow their digital presence. As consumers shifted to online shopping, Reef had to engage the right omnichannel strategy. Dropship provided Reef the ability to expand retailer assortments online while maximizing opportunities to create additional sales. As the dropship business has grown and evolved, Reef needed to find a solution that could fast-track onboarding new customers, and streamline retailer set-up documents while also removing the manual process of most of the daily order management and operational tasks.
Solution
Reef was looking for a solution that would take the workload off its back and allow for quick scaling. Thus, Reef turned to Cymbio for help with growing into new marketplaces and dropship retailers. With Cymbio, onboarding was quicker; manual processes were automated – such as inventory syncing and order management – relieving Reef’s team from the burden of time-consuming and resource-heavy operations. Cymbio’s offering was very appealing as it was able to connect to Reef’s systems – seamlessly.
Results
In a matter of months of collaborative work, Reef’s results with Cymbio were significant:
- The brand expanded to multiple new retail partners
- Reef transitioned their existing dropship partners to the Cymbio platform
- The company’s number of orders on dropship and marketplaces saw a 300% boost in 3 months
