Haus of Brilliance Case Study
Jewlery Company, Haus of Brilliance, Grows to 5 Retailers With Cymbio

About

Haus of Brilliance is a family-run jewelry company based in New York City’s Diamond District. Humbly started by the family’s grandfather, generations ago, the company has evolved into a business run by the founder’s grandchildren, carrying on their family legacy.

The jewelry company specializes in handcrafted fine jewelry and expertly cut gems, from natural and lab-grown diamonds to gemstones and pearls, offering customers the highest quality and best value.

Challenge

Haus of Brilliance had the drive and determination to grow its operations to sell on more retailer channels; selling on marketplaces and retailers would allow the brand to reach new audiences, make more sales, and grow the brand. However, without the technological resources to integrate its existing e-commerce system, with those of the retailers it wanted to partner with, Haus of Brilliance found itself at a crossroads.

One of the biggest challenges of working with multiple retailers was adapting to each retailer’s unique back-end requirements regarding inventory and order management. While determined to grow the brand, the Haus of Brilliance team didn’t have enough time or resources to take on this technological project.

Solution

To grow its business, the jewelry company needed a way to integrate its system to help it automate accounts across different sales channels. That’s when Haus of Brilliance turned to Cymbio. With Cymbio’s retail connections and automation platform, the brand was able to finally connect its platform with new retailers, all without adopting any new software or changing any of its existing procedures.

Results

After going live with Cymbio, Haus of Brilliance saw a huge growth spurt. Some of the brand’s most notable accomplishments include:

  • Going live on five retailers: Hudson’s Bay, Belk, Verishop, 1900 Flowers, and Poshmark, three of which Cymbio connected to
  • Integrating its e-commerce system into Cymbio’s platform to easily automate sales channels
  • Experiencing significant growth in revenue
  • Streamlining operations

“As a family-run business, we found it challenging to scale the brand on our own. Thanks to Cymbio’s automation tools, we were able to scale our business by expanding to five new retailers, increase our sales, and put our jewelry in front of new audiences, all while maintaining the integrity of a small, family-run operation.”

Monil Kothari
Owner

Why Cymbio

  • Onboarded to industry-leading retailers
  • No longer need to manually process their orders daily
  • Now has more time to focus on their business and less on operations
  • Boosted revenue and growth