About
Cynthia Rowley is a luxury clothing brand based in New York City on a mission to incorporate values of women empowerment through its fashion.
The brand’s aesthetic features pretty-meet-sporty ready-to-wear items in categories like fitness, surf, and swim – as well as home decor items.
The brand focuses on sustainability and often features recycled materials and green technology in its designs. Cynthia Rowley sells its products in boutiques, online, in pop-ups, at specialty retailers, and through partners.
Challenge
Cynthia Rowley was on its path to expand activity and sell to even more e-commerce retailers. However, the brand discovered that onboarding new partners presented several challenges. For starters, daily operations of working with retail partners took up a lot of time and resources. Manual tasks such as sending and syncing inventory, updating product data and prices on different platforms, and pulling orders were very time-consuming processes that led to slower growth for the company. To keep on growing, Cynthia Rowley needed a solution that wouldn’t hinder its day-to-day e-commerce operations.
Solution
Cynthia Rowley adopted Cymbio to assist the fashion brand in reaching its goals and connecting with new retail partners. Using Cymbio’s services, the brand didn’t need to lose time and resources managing daily operations with its retail partners and quickly grew its business. Through Cymbio’s marketplace and dropship automation platform, the brand onboarded new retail partners and managed everything in one centralized place, without missing a beat.
Results
After less than 9 months of working with Cymbio, Cynthia Rowley experienced measurable growth:
- Through Cymbio, Cynthia Rowley expanded to tens of high-quality retailers and marketplaces, among them Saks, Neiman Marcus, Farfetch, The Iconic, Hudson Bay, Anthropologie, Nordstrom, and others.
- Cynthia Rowley increased the number of orders through Saks by over 300% from 2022 to 2023.
