About

Maisonette is an online marketplace for high quality baby and kids products across every category; from apparel to gear to toys and home decor. Founded by two moms in 2017 with the goal of helping modern families raise the next generation, Maisonette carries over 1000 unique brands from around the globe, providing relevant, high quality product at every price point, and expert-led content tailored to every stage of parenthood.

Challenge

Maisonette’s executive team was eager to grow its assortment of incredible brands. They had challenges working with brands’ existing systems and data-sets and efficiently working with each brand’s product data, inventory, orders and documents. They also had a number of brands struggling to meet their KPIs. They needed a quick and efficient solution that could seamlessly enable them to work with any desired brand, to add and diversify their assortment.

The main challenge for Maisonette is the ability to quickly and easily onboard and automate operations with new brands. Additionally, Maisonette does not have a standard EDI connection, with integration taking between 6-8 months to build, a time period too long for scale. They also wanted to automate processes for their own brand between their warehouse and website backend. Cymbio’s ability to support all systems, protocols, EDI connections and direct integrations with all eCommerce platforms, seamlessly integrating the entire process was a game changer. With this solution, Maisonette could now rely on Cymbio instead of multiple integration partners.

Solution

Using Cymbio’s marketplace automation platform, Maisonette can now:

Quickly and efficiently onboard new brands
Automate and refresh inventory every hour
Promptly fulfill orders for brands and their own personal brand
Automate product set-up
Quick, smooth, and seamless onboarding
100% order acceptance rate – each order accepted in 15 min max
No additional work for internal technical teams

Maisonette now automates the shipping process with Cymbio’s services. They’ve eliminated all manual procedures such as printing shipping labels, packing slips, and tracking numbers – saving valuable time and manpower.

Results

With Cymbio’s Integrated Sellers:

74% YOY growth
20% increase in AOV
Onboarded 100+ brands and counting
Average brand onboarding time: 5 days
Doubled order volume
Product assortment live in 3 days

74%

YOY growth
20%

Increase in AOV
100+

Brands onboarding and counting
5 days

Average brand onboarding time
2X

Doubled order volume
3 days

Average product assortment live

Why Cymbio

Cymbio helps retailers like Maisonette onboard new brands swiftly. We are able to update inventory automatically while also supporting brands through marketplace automation bringing the retailer peace of mind as each brand meets their SLAs. We have a direct integration with all eCommerce platforms that allows for seamless integration, and if any issues arise, our partners can come directly to us instead of multiple integration partners.

Here’s how Cymbio can help your marketplace and personal brand:

Transform struggling brands into successful ones
Seamlessly integrate any size brand
Boost in-house brands and upfront buys
Become the direct EDI provider
Automate orders between warehouse and website backend
Automate all processes for the brand including: product data, imagery, mapping, inventory syncing, taxonomy, orders, billing, tracking, returns, reports and more.